INFINITI AND WAZE PARTNER FOR INTERNATIONAL WOMEN’S DAY TO ELEVATE WOMEN WHO PAVED THE WAY FORWARD

June 29, 2022

INFINITI and Waze Partner for International Women’s Day and Waze are starting a new campaign together and are joining forces in celebration of International Women’s Day. The automaker and navigation app are both determined to highlight historical women and landmarks centered around women with their campaign, “Pave it Forward.” 

The campaign includes making the Waze navigation app even more interactive during Women’s History Month in March. While traveling and taking different routes in some of the top cities in the U.S. and Canada, Waze will pin historical landmarks and women-owned businesses. This allows drivers to learn more about significant women in the past and present who have shaped various cities and made a positive impact on society. Users can immediately change their routes to take a detour that takes them to a historical landmark to learn more about women in history. They can also drive directly to women-owned businesses to show their support with a purchase of the goods or services.

The campaign was formed after studies have shown that only one-fourth of streets are named after women in both U.S. and Canada. Thousands of markers will be present in cities that include Miami, Chicago, Philadelphia, Toronto, Tampa, Boston, San Francisco, Los Angeles, Houston, Dallas, Vancouver, B.C., and Nashville. The app will verbally share important facts and information related to women as they drive through different cities, allowing users to keep their hands on the wheel and eyes on the road during the experience. All of the landmarks have been carefully selected by The National Women’s History Museum due to their historical significance involving women who have made a positive impact in local communities. Over 63,000 new detours were made to support businesses and help drivers learn about female changers.

The user’s car icon on Waze can also be changed to the new 2022 INFINITI and Waze Partner for International Women’s Day QX60 while taking various roads and routes for added fun. This SUV luxury model has been launched and designed by women. It stands out for its large 12.4-inch infotainment screen that sits near the steering wheel, as well as Apple CarPlay connectivity and onboard Wi-Fi to stay connected to the internet while spending time on the road.

Contact our dealership at your convenience when you’re ready to test drive a new INFINITI and Waze Partner for International Women’s Day model and take it for a spin with the help of our sales team. Our experts can explain the different features in each model and also explain the financing options we offer to our customers.

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